Add another name to the list of Syracuse athletes figuring out how to build a following on social media as well as dominating on the field.

Juliana Ostrander, Bianca Williams, Jadaa Williams and Andrea Pomales, all members of Syracuse’s track and field program, posted a series of TikTok-style dance videos this week, shot together at the team’s training facility on Media Day in their Syracuse gear. One of the posts cracked 64,000 views on Instagram with more than 2,500 likes, a real number for a group of college track athletes who, outside of meet season, don’t typically get anywhere near that kind of reach.

They’re not the first Syracuse athlete to find this lane this year, either. We wrote back in May about Mary Allen, a junior defender on Syracuse women’s lacrosse, who became an unexpected social media presence of her own. A post following the team’s heartbreaking NCAA Tournament loss to Navy pulled in more than 4,000 likes. Months earlier, before the season even started, a Syracuse-themed photo set she posted drew more than 8,000. What made Allen’s story stand out wasn’t just the numbers, it was who she is on the field: a defender, not a flashy attacker racking up highlight-reel goals, proudly repping the Orange anyway in a sport that rarely gets that kind of spotlight.

That’s the throughline connecting Allen to this week’s track and field group. Both are athletes competing in programs that don’t get the weekly media attention football and basketball command, finding real audiences anyway by simply showing up as themselves and putting Syracuse front and center while they do it.

This is exactly the world college athletics lives in now. NIL changed the calculation for every athlete on campus, not just the ones playing in front of 50,000 people on Saturdays. Building a real audience is its own form of currency, and for sports like track and field and women’s lacrosse, ones that rarely get featured coverage outside of championship weekends, social media is one of the only tools available to close that visibility gap.

Pomales, a freshman sprinter, has already backed up her growing following with real results on the track, running a personal-best 27.81 in the 200 meters this spring and a 45.24 in the 300 meters indoors. Ostrander arrived at Syracuse as a recruit out of Our Lady of Mercy High School in Rochester, giving this group real in-state roots to lean on as their following grows.

It’s great to see as Orange fans. Our athletes are finding ways to draw attention to themselves and the school, which can only help in building NIL value. Athletes in some of Syracuse’s less-covered programs are building genuine, positive attention for themselves and their sports, on their own terms, doing something Syracuse’s football and basketball programs never had to worry about needing. Visibility isn’t just earned in a box score anymore. Sometimes it starts with 64,000 people watching a dance video and sticking around to learn who these athletes actually are.